Film
The Secret of Selling the Negro
United States- Director
- Wayne A Langston
- Year
- 1954
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Top cast
Directed by
Wayne A Langston
Written by
Helen A. Krupka
Produced by
Joseph G. Betzer, Harry W. Lange
